From Sketch to Viral Post : Behind the scenes of a Successful Social Media Design

 Has anyone ever thought that How some social media post goes viral and on the other hand some post get dumped with two figure views? This is not by luck. This involves creativity, strategy and Smart execution.

Let’s breakdown the process in simple steps, How a sketch turns out into a Viral Post.?

Step one – The Idea:

Inspiration and a Lot of research is the key to make your design go viral.  For that check: What’s trending on social media platforms like Instagram, Facebook, Pinterest .etc. Fix your goal for what you are making the content or post.  Identify your audience to whom you want to target.

Step Two – Sketching & Wireframing:

Before we proceed to digital tools, We should start with rough sketches. For that use paper or canvas. Do experiments with whatever you think and try to keep it simple. It’s necessary because whatever will look beautiful and attractive in black and white will always look great with the different colour schemes.

Step Three – Designing the Maximum Impact:

Now you can bring the design in the digital platforms such as Canva, Photoshop, Desygner, Illustrator .etc. Their you will choose or give your design  a perfect colour schemes according to the work and need of the client or brand .You will give the perfect combination of font styles. We fix different font style for different areas such as small beautiful fonts for captions and bold font styles for the high impacting areas or for the highlighting some parts.  You should always avoid overcrowding to let your design convey the message openly.

Step four – Enhancing Designs for each platform:

Every platform has their own algorithms for which we need to enhance designs accordingly. Because it is seen that the design which gets popular on Instagram sometimes flops on Facebook or LinkedIn. So, It is necessary for you to upgrade your designs for each platform.

Step five – Testing & Going Viral:

Now your design is ready. Now it’s time to test your design with the different colour scheme combinations with font styles and add questions or polls to engage with your audience and try to post when your audience its super active. This can be checked with the use of Google Analytics and Instagram Insights.

Step six – The Viral Effect:

Now if all the steps are taken with proper strategy and Hard work. The post goes viral. At  this time you try to engage as much as possible. Analyze the metrics to replicate your success.

Final Takeaway :

Every viral  designs are not  by luck, Some are done by following a consistent strategy with also keeping audience engaged . By following this behind the scenes, I hope you will also create a  scroll – stopping content for your Brand.