Are you posting regularly using the hashtags techniques, trending sounds even buying
ads and engaging occasionally but your follower count is not moving , It got
stuck sound familiar.?
The missing salt might be CONSISTENCY.
Social media growth is about steady strategic effort not always about the viral luck . Here
is why consistency matters and how to fix your strategy –
i) Why consistency got a name growth superpower.?
Growth superpower is given to it because we can grow our audience much easier if we follow the consistency.
Ø Algorithm love – Social Media Platforms reward reliable and frequent posting.
Ø Audience Trust – Followers get attached to account if they know when should we expect content from this account.
Ø Skill improvement – The more you practice the skill , The better it gets with time so, The more you create the better your content gets. Example: brands like Nike Post Daily just to build engaging community.
ii) Where most People fall (The Consistency Track)
§ Posting randomly, We have noticed the
very common aspect of the creators that Most of the creators burst 7 to 8 posts
then go silence for weeks and months.
§ Inconsistent branding, switching style, font and colour schemes every single time at the posting content confuses your audience and you don’t have a elegant social media to use .
§ Giving up too soon, Most of the young generation wants the fast grow but real growth takes three to six months then the Real Magic happens. You can fix it by imagining your social media as a TV show and episodes air on a schedule.
iii) How to stay consistent.?
· The very first step you should take is create Realistic and Practical posting schedule. For example- Instagram Reels: three to five per week , Youtube shorts: three to five per week, Instagram post: two per day, Instagram stories: three per week .etc. Tip: You can use a free content calendar tool to have a written scheduled of content with you like Google sheets and Excel.
· The best way to start being consistent is to divide your work in parts and by this you will also attached to your work regularly.
· Try to repurpose your old content in new format as old bigger format can be used in shorter format to represent in new form like long Youtube videos can be used as script for shorts video.
iv) Track progress
I have read a very beautiful line What gets measured gets Managed so, Have an eye on your metrics
* Aim for the follower growth of 5% to 7% monthly.
* Aim for the engagement rate (Comment / Shares per post) as much higher you can.
* Craft best performing content type which goes with the trend and got u viral.
Improving just 1% every single day can lead to a massive growth of your account and self. Posting a content every week and engaging with audience by coming lives or doing QnA will lead you to a steady growth.
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